Top Marketing Tips Blog

Your Secret Barrier to Wealth

January6

I just read Dan Kennedy’s September No B.S. Marketing Letter and was thrilled to see him talk about mindsets and language.

In one section he explained that talking about negative things makes your clients and customers feel bad, which in turn makes them less inclined to buy from you.

People want to feel good. I talked about this in my book, Life’s Missing Instruction Manual. Even Kennedy, who can be a grump, realizes that focusing on doom and gloom will simply make people tighten their hold on their wallets or purses.

Instead, focus on the good, talk about the positive, and help people feel better.

Dan’s back page essay — always my favorite part of his No B.S. newsletter — is all about how your own thinking leads to the reality you create.

Dan begins his article by saying the other day he deposited $802,486.00 in the bank.

Not bad for a day’s work. (It was for more than a day’s work, but you get the idea.)

Dan goes on to brilliantly explain that most of us — even him, even me — have a “secret barrier” within us that keeps us from bringing in a larger income.

Whatever income you have right now is there because you are comfortable with it.

You probably made far less money decades ago. As you grew more comfortable, as you raised your secret barrier, you could allow more money into your life.

In short, you are earning what you are expecting.

The way to sell more and raise your income is to help people feel good and to work on your inner secret barrier.

How do you change your secret barrier to wealth?

You read this blog. You read Dan Kennedy. You read books about the wealthy. You subscribe to magazines for the affluent. You read my book, The Attractor Factor. You watch the movie The Secret. You get into or create a mastermind group of wealthy people. You surround yourself with wealth and prosperity so you can begin to accept it, feel it, own it, and expect it.

In short, you get comfortable with the idea of wealth.

Two tips:

1. Subscribe to Dan’s newsletter. He’s a genius and a living legend. You can get a three month subscription, to try it out, at www.freegiftfrom.com/dankennedy/ 2. Get the Milagro Manifestation Method CD’s and put them in your iPod or on your PC or Mac, or in your car or wherever you can soak up their music and messages. See www.milagromethod.com

These CD’s are so powerful that last night at dinner Bill Hibbler said when he puts one of the CD’s on, he instantly becomes a powerhouse copywriter.

I think the CD’s are so potent that I asked Pat O’Bryan at dinner last night to bring me another set, so I can send them to a company I know that may want to promote them.

Get your own set at www.milagromethod.com

Bottomline: You get what you expect.

Or, as Dan says in his newsletter, “You’ll only get to bank what your internal system permits you to accept.”

Ao Akua,

Joe

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Exploring Pay Per Click Programs As An Alternative To Adwords

January6

Pay per click advertising is offering an exciting new trend in Internet marketing. The search engines have at last found a way to make money with online marketing. What do we mean by this?

Let us pause for a moment to reflect on the way advertising used to be done. You would simply place an ad with a company, pay them for running it and it would be exposed to many people.

It could be shown in a variety of different places; newspaper, TV, radio and online, on a website page. Somebody decided that there could be a far better way to advertise online. It is true that not all Internet marketing methods give the same exposure; some methods give a lot of views, others less. For instance a website with heavy traffic will give your ad a great deal of exposure, so why not develop a system that pays the website host and advertiser?

Well it might not be the brightest idea to raise advertisers prices, you might find that it backfired in your face and business would suffer.

So what about pay per click advertising? It is a simple concept with the advertiser submitting a keyword based ad to the search engines. The ad will come up with the search results for the keyword. Each time the ad is clicked by a visitor the advertiser pays the search engine a small amount of money. This allows both host and advertiser to make money.

Search engines took this concept one step further and allowed advertisers to bid more on particular keywords to get a better position for their ad. This meant that the highest bidder would get the best place and the highest amount of exposure. Both search engine and advertiser can make better money this way.

There is a tendency to ignore the other pay per click engines and rely only on Google and Google Adwords. But it is always good to know that there are alternatives. Some of the more well known ones are Microsoft Adcenter, Yahoo Search and Search Feed. In order to turn a profit it would be wise for marketers to try out alternative engines apart from Google and Google Adwords.

It is wise to use as many different tactics for gaining traffic as you can. Using different pay per click engines will help you to expand your business and increase your profits.

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The Benefits of Freelance Copywriting

January6

The Internet has created a lot of new opportunities for freelance copywriters. Copywriters looking to make more money should check out freelance copywriting. Freelance copywriting not only frees you from the confinements of a full-time job, it also allows you to dictate your workload, schedule, and paycheck.

There is skill involved when writing copy; you must know your audience, which mediums that effectively reach them, and you have to be able to motivate your reader into buying your product. A lot of copywriters go to seminars, take workshops, and perform some research in order to improve their skill level.

Freelance copywriters have a lot of opportunities not found in other vocations. Freelance copywriters can work in the world of commerce, web marketing, publishing houses, direct response mail ad campaigns, and many others. Freelance copywriters work on a project-to-project basis and are hired by clients in these fields in order to help them more effectively sell their products.

BECOMING A FREELANCE COPYWRITER

Freelance copywriters can choose their projects, handpick the jobs that are in their area of expertise, and bring in more money. Since you are your own boss as a freelancer, most experts agree that freelance copywriting is one of the best fields in which to work.

You must know how to give your customers what they want in a the most effective and creative manner. Here are a few pointers if you’re considering starting a new freelancing career:

1. Set goals for yourself. If you don’t have any goals you don’t have anything to shoot for, you’re like a ship setting sail with no heading. Therefore it is important to set goals for yourself. These goals should be tangible and attainable. Goals also give a practical way of measuring your success. Try to figure out what your strengths are as a writer and set up a business plan with goals to help you transition into your new career.

2. Construct a portfolio. Your portfolio will function as your resume in the freelancing world. It will be one of the first things that someone sees when they are considering hiring you for their project. Therefore make sure it has some of your best work in it and includes testimonials from past clients. It is important that your portfolio is organized, clean, and professional.

3. You should also have a website. A website allows clients to easily access your portfolio and see your work. Websites give your clients something tangible to examine as they consider your bid, which increases your chances of winning the project. Also, for whatever reason, many copywriters do not have a website, which gives you an edge over some of your competition.

4. Build good working relationships with your clients. Working on the Internet means that business is conducted virtually with no real person-to-person contact. This can make it difficult to cultivate good working relationships; therefore you need to work harder at getting to know your clients. The more a client knows you, the more likely they are to either hire you again or recommend you to others.

Talk to your clients on the phone and let them know you are always available for questions or concerns. If they live near you, then let them know that you can meet with them in person of they like. Try to make yourself as personal as possible, the more your clients feel like they know you, the more success your business will see.

5. Don’t be afraid to educate your client. You must listen to your client and mold what they want with what will actually sell their product. It is important to remember that you are the expert and that they have hired you to sell their product. Their ideas may not sell their product, so try to gently educate them on how you think their product should be marketed. Don’t be rude, instead, considerately explain why you think your ideas will more effectively sell their product.

These were just a few pointers to help you get started in your new freelancing career. Hopefully this article helped you better understand freelance copywriting. Freelancing gives you the freedom to work whenever and where ever you want. You also get to choose whom you work for and how much work you take on. Freelance copywriting is a very rewarding and flexible occupation.

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Clickbank Bonus Domination - Your Clickbank Bonus Blueprint

January6

For years I worked as a consultant, helping some of the top companies automate their business systems and leverage technology to increase their online sales. I showed them that working harder wasn’t always better.and in fact working smarter made better sense.

I hoped to be able to reduce hours at work, have more free time and make some money.

The hard work paid off and I found myself cutting back my work hours, but now I was spending more hours online working on my affiliate campaigns and doing a ton of extra work. It just didn’t add up. I was spending 5 and 6 hours or more each night tracking affiliate sales, sending emails and delivering bonuses. Yes, bonuses…incentives to purchase…

I’m sure you’ve seen it before and it’s nothing new. Affiliates offering so-called bonuses to entice buyers to purchase from their link in exchange for high value bonuses. You and I know the truth, most of those bonuses are being offered on every other website under some other name or they’ve been quickly thrown together.

The good news is I’ve found a way that will definitely give you an advantage over every other affiliate. Jeff Czyzewski has put together an amazing Blueprint for creating huge bonus offers that prospects won’t be able to turn down.

The Publishers and Gurus are going to love you for that, because it means more sales for them and you.

Here’s why: Clickbank Bonus Domination completely changes the way affiliates will promote products with bonuses from the ground up. If you aren’t using this system you might as well not even offer a bonus.

Here’s a quick recap of everything you’re going to need to know about Clickbank Bonus Domination. It’s going to allow you to skip all that sales stuff and jump right down to the order button and get your copy. Clickbank Bonus Domination is two powerful tools.

And here’s something elsesomething extremely powerfulInside of Jeff Czyzewski’s Clickbank Bonus Domination, he’s tapped into a hidden Clickbank secret that is going to give you direct access to every prospect that purchases from your affiliate link.

That means that you can immediately follow up on every single sale you refer. Imagine the possibilities.

Be sure to check out the sneak peek video and see all of the details before it goes live tomorrow.

This system is going to change how affiliates are promoting products on Clickbank and if you aren’t using it you may get left behind.

Jeff said he was going to put up a preview video that will give you a sneak peek of everything so you need to get over there and check it out.

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Using Blogs for Profits

January6

There are a number of ways that you can monetize your blog.

The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog’s readers.

A similar but different method is to blog on a certain topic or in a certain niche wher you can suggest products or services to your readers in exchange for a commission.

Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue.

There are quite a few established third party services you can use to place advertising on your site like Google Adsense and Yahoo! Publishers Network by joining either one of these you can have ads on your site quickly.

It also saves you the work of finding prospects to advertise on your blog.

But the income generated by using the third party services can be a lot lower then most bloggers expected.

Recruiting your own sponsors can definitely provide a better source of income but it can take time to find people that want to put sponsored links and banners on your blog.

If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route.

If you have experience pitching products and services you can try to your own direct sales with companies that have products in your niche but this method does require you to know at least a little about salemanship.

With either of these methods you might run accross the problem of not having enough readers. To make profits with the third party system and/or to attract sponsors you will usually need to have established either a fair amount of readers or a good search engine placement.

Today people, companies and even politicians are aware of the power of a blog and they are all trying to carve out their own little section of the blogosphere.

Sometimes they will establish their own company blog that will provide information about their company and product.

Other companies will want to outsource their blogging to experienced bloggers that will let them get the brand recognition and build a relationship with the customer through a third party endorsement.

As you can see these are only a couple of ways you can make money with your blog there are many more ways and you might be surprised at the offers you get if your blog becomes popular.

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Will 3 Way Links Boost Your Page Rank?

January5

Link activity is the main factor that the search engines focus on when determining your site’s pagerank. Don’t worry if you don’t know what this means, just read below.

Links that point to yoursite are called inbound links.

Outbound links are the URLs you link to from your website.

Internal links are pointing to pages within your site, from any other page on your website.

Exchanging links with another website is called creating a reciprocal link. These are not always as valuable in search engine’s eyes as other links.

Google will evaluate how many links are pointing towards your site, compared with how many outbound links you have. It can have a negative effect if you have many more outbound links, than inbound ones. Your page rank can be effected, which can mean less traffic and sales.

Do you spend a lot of time writing articles, submitting to directories and social networking? Whilst these are all good ideas, there is a far easier and more effective way to do things and it is called Three Way Links. Basically it is a way to get unlimited backlinks to your site. For me, it worked wonders and just by using this technique I had an unknown website go from obscurity to the top of Google. You can imagine the sales and traffic my site received!

So how does Three Way Linking work?

Google really likes one way links and if you have many of them, your site will be rewarded with a high page rank. Reciprocal links are all very well, but we should try and give Google what they are looking for and that is a lot of one way links towards your site. Three way linking uses three different sites from one niche. Site A links to Site B, Site B links to site C and site C links back to site A.

This means that the links are of very high quality, as each site has one unique link pointing towards them.

You should really give three way links a try. It will save you so much time tracking down reciprocal links and everyone gains far more from this arrangement. It can still be a pain trying to track down these links manually, so I prefer to let a software do it all for me. I just set it and forget it and watch my site work its way to the top. Nice!

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Article Marketing Is The Most Powerful Marketing Method!

January5

Marketing with articles is not a new concept. In fact, business owners have been using it in the offline world through magazines and newspapers for ages. However, today’s business owners use articles for marketing their products, for search engine optimization (SEO), and getting back links to their websites.

Keywords enable the author to target a particular audience, which in effect gets the attention of the people who are especially searching for, and interested in reading the type of information being offered.

Article marketing is fundamentally, a very low cost form of business advertising. The goal is to write an informative article on a relevant subject within your niche which is then published on the internet for others to use freely.

This method extends your reach beyond what you could do on your own. It gets your web site more back links, and makes the traffic flow to your web site to increase, therefore improving your rankings in the SEs.

Articles that are written for the purpose of marketing are usually submitted to online article directories. That is a place where people who are searching for content can access your article, and publish it on their own web sites, blogs, newsletters, and even in print magazines.

The end of your article will contain a resource box, or author bio that includes some information about you and your business, and includes a link going back to your website where interested readers can go for more information. Anyone who uses your article is required to publish it in full, which includes your information, with working links, at the end of the article.

Still, article marketing does not only benefit internet business owners. The truth is, that it serves a twofold purpose, the publisher gets access to free content, while the business owner gains free publicity. Its beneficial to all involved parties, which is why its such a popular method of advertising.

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Unique Strategy To Implement B2B Relationship Marketing

January5

The performance of a relationship between two firms can be view in the following way. The Business-to-Business Relationship Performance scale is presented as a high order concept. Managers operating in a B2B e-marketplace, findings reveal that greater relationship performance results in better 1) relationship policies and practices, 2) relationship commitment, 3) trust in the relationship, 4) mutual cooperation, as well as 5) satisfaction with the relationship. The multi-dimensional scale shows strong evidence of reliability as well as convergent, discriminate and nomological validity.

It is also reveal that B2B relationship performance is positively and significantly associated with loyalty. While building on this scale. Today firms have a wide range of tools and metrics at their disposal to assess periodic performance, and they represent a critical topic in business literature and across different fields of management research. However, although both worlds are interested in the topic of metrics, the way academics and managers discuss it is quite different. Frequently practitioners have different expectations and work with different time scales than those of academics.

Moreover, it is not normally concerned with the analysis and development of metrics that might be applied at the managerial level and included in management periodic reports. The marketing trend towards a better understanding of relationship development with business partners continues to grow, as managers and researchers observe that better relationships result in a significant impact on business performance.

The development of customer relationship is an ongoing process during which relational policies and practices, trust, relationship commitment, mutual cooperation, and satisfaction with the relationship represent important dimensions to be considered. The need for enhanced corporate reputation and trust-based relationship becomes more crucial in an environment of less traditional relationship coalition, relational history, and interpersonal communication.

The new medium is fostering transitional relationship, and easy access to information and forum to critique, criticize or condemn an institution. The practice of hiding nothing is preferred because there is no where to hide. Ethics and truth, unqualified reputation and transparent honesty, therefore, become very important in the new marketplace made up of institutions and empowered consumers and stakeholders.

Proactively, rather than reactivity, becomes a very important business mantra in the postmodern digital world economy. It is easier to create and maintain reputation and trust than try to regain them. Computer technology has altered the power structure and the relationship between corporations and their publics, stakeholders and the media. Internet may be creating a shift from the traditional vertical and horizontal corporate communication paradigms.

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Considerations when Choosing Free Web Hosting

January5

Free web hosting is a reality that many have taken advantage of over the past several years. There are many professional looking websites that offer some flexibility in the appearance of your website, and learning to work within these hosting sites is easy.

Think about the purpose of your website. Do you want community? Want to stay in touch with your friends? Then you should check out Facebook and Myspace. These sites are social networking sites. There are many of these sites operating today, so check with your friends to see where they are already hosted.

For the photo buff you will want to consider a photo friendly site. While all the free web space hosts give you the ability to load your photos, web hosts such as flicker specialize in this area.

Most of the free web space hosts have additional features to enhance and customize your website, such as templates for the appearance. Add on features include features like linking, photo upload, and comment sections where others can remark on your postings.

If you are interested in displaying Adsense advertisements and possibly generate a little revenue to support your website then you might consider Blogspot. This site is owned by Google, and they do allow Adsense ad blocks to be shown on these sites.

One of the disadvantages of a free web space is the name of your website. Though you will have a little creative latitude on a portion of the name, it will always contain your free web space domain name as well. One example of this is http://atravel-adventure.blogspot.com. The host domain is blogspot, with the subdomain atravel-adventure.

Depending on the type of site you want to have, you may have to think about paid hosting. For example, if you want your own domain name, like http://afreewebspace.com, , you will need to find a hosting site and purchase your domain name. Having your own host gives you more control as to the design and features of your site. One options is using a content management system, which we will talk about in the next article in this series.

If you find that the free web space hosting you have is not going to serve you for your new ideas and creative endeavors, you can always create your next site elsewhere and put links to your new site on the free hosting site. This way your people can follow you, and the search engines will find you much easier.

One good thing about having a free web space is that you have storage off site for your photos and ideas. I cannot tell you how many times I have heard someone praise their online free web site for keeping their precious photos when they suffer a computer crash or otherwise lose data.

Having a free web space is easy, and the best part is that it is free! Have a little fun with the idea, and check out some of the hosting spaces we have discussed in this article. Make your presence known!

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5 Tips to Avoid Information Overload in Internet Marketing

January5

A career in internet marketing can be an exciting one. Being an entrepreneur and working from home can be the most rewarding experience. Massive opportunities are out there, and choosing one is difficult. Simply picking one route and sticking to it isn’t as easy as you may imagine. You choose your goal and make plans ” but if you’re not careful something else may interest you and take you off course. This can take you off track frequently, sometimes even once a week!

This constant mind changing and lack of direction is due to too much data being available on different subjects, and wanting to know and practice all of it. The trouble is ” the marketers who promote the information and learning courses are very skilled at making you want to buy their product above every one else’s, convincing you that you were never on track, and they hold the real secrets. This process, and resulting effects is simply known as information overload.

If you’re struggling with information overload, try these tips:

1. Learn something and take action right away: Don’t get caught in the trap of thinking you need to know everything about Internet marketing before you start taking action. When you learn something new, apply what you’ve learned before moving onto the next idea.

2.) Mistakes are your friend. Huh? Makes no sense right? Trust me, most people who have made it in internet marketing (or any field in fact) will tell you they made a ton of mistakes before they saw success. Any who doesn’t admit to it are probably not telling the truth. Making mistakes is part of the process of treading the path to success. For this reason, always learn from your mistakes, dust yourself and keep on going.

# 3 Soak Things Up Like a Sponge: Whether you’ve spent hard earned cash on a new course, or attended seminars, they usually offer way more information than can be processed in one sitting. The best advice is to soak it up like a sponge, and come to understanding of it bit by bit ” you don’t need to access all the information at once. It’s better to understand the big picture rather than focus on small detail, which could be very time consuming. Remember that there is only so much you or your business can do.

4.) Guard your emails. Put a stop to those distracting emails that somehow make you buy more products. Unsubscribe to every mailing list that you KNOW is no use to you on your current journey. Only keep the ones that offer real value, and remember that no matter how good a product is (or promises to be) if it has nothing to do with you’re current business plan then it is only a distraction, will get in your way and probably cost you.

#5 Stop Buying The Latest Greatest Thing: The reason why it came to this point is that you keep buying new ebooks, courses and software, without finishing or mastering the previous ones. This is why info overload arises in the first place. You don’t need any more ebooks! Concentrate on the ones you have, master them, make some money - then you can go onto the next project.

Overload is easy in the IM game ” but remember, mostly it is simply marketers selling to marketers ” a vicious circle if you will. The cure is simple. Focus on one thing, stay on track and ignore those distractions. You’ll be on the road to success in no time.

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